AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or ...

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, ...

Run a narrow test now to learn what CTV costs against your actual accounts and whether the channel is worth funding next year.

AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what ...

From Agentforce campaign creation to cleaner reporting, these are the Winter ’27 changes with the biggest impact on marketing ...

Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly ...

As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live.

AI is accelerating software decisions while quotes, approvals, and sales handoffs discourage buyers ready to spend.

A federal judge found Google illegally monopolized key ad-tech markets, but rejected the remedy that could have fundamentally ...

Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you ...

Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more ...

AI agents pass data back and forth to run your campaigns. Here is how to prevent proprietary leaks and privacy failures ...