Hardik Pandya has expanded his decade-long association with SG into footwear and apparel through the BORN TO BE collection.
With BARC ratings unavailable, Indian broadcasters are relying on history, brand relationships and bundled deals to defend ...
The Vedanta Delhi Half Marathon is expanding beyond a single race-day broadcast, with organisers planning multi-platform live ...
Pakistan Super League has confirmed its 2027 dates, keeping the tournament in a spring window that overlaps with the IPL for ...
Intex Technologies has extended its cricket-led branding strategy by signing on as official series sponsor for the West Indies' India tour in 2026. The deal gives the brand visibility across the ODI ...
JioStar has named Skyscanner as title sponsor for Jeeto Dhan Dhana Dhan during the India-West Indies T20I series, blending ...
JKC Sports is preparing to invest another ₹100-150 crore over the next four to five years after deploying a similar sum in ...
The Bajaj Pune Grand Tour has been upgraded from UCI 2.2 to UCI 2.1, a move that should bring stronger international competition to the 2027 edition. The change comes as Pune builds towards hosting ...
FanCode has secured exclusive digital streaming rights for the Hong Kong Sixes 2026 in India, adding a fast-format cricket property to its live sports portfolio. The tournament will feature 12 teams, ...
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