Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

The first ad showed text that stated “This is not your average trading indicator” followed by a red cross emoji. Further text stated “Precise Buy & Sell Signals”, “Automatic TP & SL Zones”, ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

We've updated the rules around advertising food or drink that is high in fat, salt or sugar. Here you will find a handy infographic to guide you through some the changes, as well as resources to give ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

CAP eLearning provides quick and easy access to comprehensive online training on adhering to the UK Advertising Codes, all from the convenience of your desk. If you would like to pay via invoice, you ...