Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

The first ad showed text that stated “This is not your average trading indicator” followed by a red cross emoji. Further text stated “Precise Buy & Sell Signals”, “Automatic TP & SL Zones”, ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

On 5 January 2026, new rules in the CAP and BCAP Codes on the Advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...