App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

Dave Bell is CEO of Gummicube, one of the first App Store Optimization companies, founded in 2010. He spoke with tech journalist David Murphy about why app discovery is staying inside the stores ...

The app market has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model. Apps are no longer just products; rather, they’re always ...

Most founders think app development starts the day you hire developers. In our experience, it starts weeks before that, with decisions about the problem, the user, and the business model that ...

Gummicube is hosting a new webinar which will explore how artificial intelligence is changing the way people discover apps and what app marketers can do to stay visible. As users turn to AI platforms ...

Hannah Parvaz, Founder at Aperture, moderated a live debate at Business of Apps London 2026 between Ewelina Pendino, App Growth and Performance Marketing Global Lead at Binance, and Veronica Lee, ...

Recently I was fortunate to attend and speak at HONOR’s Global Developer Conference in Shenzhen, where HONOR unveiled MagicOS 11 and AVOW was named a Global Outstanding Partner. It was our second ...

On September 12th, Business of Apps Berlin returns to the German capital bigger and better than ever. To accommodate our expanding audience, we are moving to a larger venue, the Estrel Congress Center ...

Jonathan Yantz is Managing Partner at M+C Saatchi Performance, a performance media agency founded in 2007, around the time the iPhone launched. The agency has grown from a mobile-focused shop into an ...

Southeast Asia remains a major growth region for mobile games, supported by a large player base and relatively efficient user acquisition. But H1 2026 data points to a changing market: downloads ...

What if you could pay people via email? While it has become commonplace for social platforms to offer one-step payment services, in 2013, Square Cash was an innovative solution that did away with the ...

Coinbase has led the way for cryptocurrency since its inception in 2012, as the largest exchange in the United States by volume. While known primarily as an exchange and storage service for Bitcoin, ...