Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

Effie Worldwide has named 58 marketing campaigns from across the world as Global Grand Contenders in its 2024 Global Best of the Best Effie Awards.

A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

A total of 215 entries have made the cut across 40 categories, spanning campaign, people, team, and agency accolades.