Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.

From Ansett to American Eagle, the internet decides which brands live again Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come ...

Articles under Partner ContentMMA’s Data Unplugged advances CX for all with AI; gathers 38 leaders for 12 power sessions From inclusive CX powered by AI to agentification and martech maturity, the 5th ...

Articles under In-Depth"AI is not eating your lunch; AI is your lunch" Henry Cowling and Ketan Desai of .Monks unpack why the ad industry is moving beyond the billable hour — an increasingly outdated ...

Gen Z doesn’t care you exist — until you speak their language From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native ...

From AI beats to brand streets: FYI.AI’s big sync for Qualcomm Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ad-driven ...

Social media is no longer just a platform for sharing or promotion—it has become the primary lens through which people understand identity. Every comment, post, reel, or thread adds to a larger ...

The latest ad films and campaigns from Ecom Express, Birla Opus Paints, McDonald's India, YesMadam, Baker’s Dozen, Platinum Evara, SOTC Travel, ILEM Japan partners with Jim Sarbh, Dabur ...

Landor & Fitch has announced a rebranding, which sees the WPP company dropping Fitch from its name. The agency will now operate solely as Landor. According to a statement, the rebrand is the ...

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs—Asia and Latin America.

The collection consists of nine unique toys, including figurines and accessories inspired by the Harry Potter universe. Available across multiple retail channels in India, the campaign positions ...

Nabhi Sutra has launched a digital-first campaign titled ‘Granny Says’, bringing back traditional Ayurvedic wisdom through intergenerational storytelling. The campaign features Nalini Amma and her ...