Havas to gain access to Ostro's AI-powered life sciences-focused digital engagement platform across its global ecosystem.

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new ...

In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims ...

The campaign reinforces Tata Tea Jaago Re’s commitment of spreading awareness on a cause which is the most defining crisis of ...

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From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk ...

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...