LONDON - Private equity firm Bridgepoint has bought a majority stake in Pret a Manger, including McDonald's 33% shareholding, for £345m.

Former chief executive of WPP's Motion Content Group is suing the holding company after he was fired.

From Duolingo’s crashout to Samsung claiming ‘leftovers’, brands are scrambling to poke fun at Apple’s new device and defend their own ‘foldable’ tech.

Real-time marketing like the "Brad is single" work that went viral can propel a brand, writes the vice president, marketing at airline Norwegian.

by Lucy Shelley | 11 September 2026 Bambury joins from Roblox and will be based in Dublin.

5, the rebranded Channel 5, challenges how viewers think about the public service network with a one-minute film showcasing its offering.

Omnicom and Dentsu are expected to take part in the contest.

Publicis will take over every APAC market from January 2027 except Japan, ending WPP’s nine-year hold on the luxury group’s regional business.

This year’s agency numbers on DEI reveal inconsistent progress, with gains overshadowed by a widening gender pay gap, and declining entry-level ethnic minority hiring.

Co-op Food takes a gaming approach to its latest ad which positions the supermarket as a destination to avoid larger rivals.

With Adidas, HP, Just Eat and more now in the mix – how has this affected holdcos’ 2026 win streak?

The campaign was developed by WPP Open X, led by Ogilvy supported by VML, WPP Media and WPP Production in collaboration with ForPeople.