The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may ...

Kate Fairweather is co-founder and head of human behavior at Electric Innovation, a consultancy. She has also worked at the ...

The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.

When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, ...

You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, ...

Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.

However, a survey of Marketing Brew readers found a lack of consensus and conflicting viewpoints on the channel. Marketers agree that CTV is growing, with 38% of respondents expecting it to be a ...

The key to the well-received video, according to the team’s VP of content marketing, was to “make it for the group chat.” ...

The return of football season is right around the corner, which means tailgates, buffalo-chicken dip, the revival of your fantasy group chat…and a whole new slate of ads. This year, the brand is ...

Athletes move quickly, but Mondelēz International moves quicker—at least when it comes to sports marketing. About a month after the conclusion of the World Cup, the food and beverage giant, which owns ...

Strava is about so much more than just showing off how fast you are—it’s for flaunting your strength to your friends, too. The app has been beloved by runners for years, and as that community has ...

When wearable fitness-tracking brand Whoop hired its new CMO in July, it marked a new chapter for both brand and executive. Whoop was fresh off a $575 million Series G funding round that valued the ...