However, a survey of Marketing Brew readers found a lack of consensus and conflicting viewpoints on the channel. Marketers agree that CTV is growing, with 38% of respondents expecting it to be a ...

Athletes move quickly, but Mondelēz International moves quicker—at least when it comes to sports marketing. About a month after the conclusion of the World Cup, the food and beverage giant, which owns ...

The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may ...

You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, ...

Kate Fairweather is co-founder and head of human behavior at Electric Innovation, a consultancy. She has also worked at the ...

Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.

The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.

When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, ...

The marketers behind some of these newsletters tell us that there are a range of benefits that a sustained newsletter ...

The key to the well-received video, according to the team’s VP of content marketing, was to “make it for the group chat.” ...

When wearable fitness-tracking brand Whoop hired its new CMO in July, it marked a new chapter for both brand and executive. Whoop was fresh off a $575 million Series G funding round that valued the ...

Industry news By Morning brew Inc.