TV streaming officially surpassed traditional TV in reach among 18-to-49-year-olds back in 2023. So it’s no surprise that ad spend on CTV continues to rise. A 2026 IAB report projects an expected rise ...
Athletes move quickly, but Mondelēz International moves quicker—at least when it comes to sports marketing. About a month after the conclusion of the World Cup, the food and beverage giant, which owns ...
The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may ...
You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, ...
Kate Fairweather is co-founder and head of human behavior at Electric Innovation, a consultancy. She has also worked at the ...
Google will not be required to divest its ad exchange, AdX, even though a federal court found that the tech giant’s publisher ad server and ad exchange constituted illegal digital ad monopolies. The ...
The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.
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