The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and ...

Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in social-heavy creative that takes inspiration from “Attack of the 50 Foot Woman.” ...

Garage Beer is getting ready for March Madness with a humorous play that looks to help basketball-obsessed consumers who have faced “accusations of job abandonment” and sports-betting losses, per ...