New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising ...

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a ...

CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand ...

The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.

Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes ...

Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet ...

The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream ...

Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty ...

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a ...