The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression ...

Hindustan Unilever’s Vim Floor Cleaner has transformed the entrance of Nexus Seawoods Mall into a showcase of both creativity ...

NIC Ice Creams has served up a delicious sight in Mumbai with a coordinated Out-of-Home blitz across Bandra’s prime set of ...

The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.

Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions ...

The creatives keep Chandrika’s iconic green-and-gold colours but give them a fresh, modern look. Images of golden coconut oil ...

Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.

Zepto, one of India’s leading quick commerce platforms, has rolled out a high-impact out-of-home (OOH) campaign across Kochi, ...

The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.

The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.

Rishabh Parakh, Director of SVA Media & Consultancy, shared, “We are proud to associate with CREDAI Chhattisgarh once again.

In collaboration with OAP, Godrej Properties chose a distinctive and culturally resonant approach to announce its arrival in Indore. Together, they conceptualized and executed a groundbreaking visual ...