A class-action complaint alleging that NBC shared viewing data with Meta was previously dismissed by U.S. District Court Judge Paul Englemayer, who now says he will reverse course if the matter comes ...

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Threads has become a major contender in the social microblogging space - citing 35 million sign-ups in November, with ...

Last week, the U.S. District Court for the Southern District of New York denied a motion by OpenAI to force the Times to disclose its own Gen AI usage as part of discovery in its lawsuit against ...

The “Love Boat by Hannah” campaign will roll out in a series of 6,- 15-, 30- and 60-second spots across the U.S., U.K., Canada, and Australia on connected TV, digital and social. The original "Love ...

Vanessa Hudgens is one of Kohl's celebrity holiday partners. Kohl’s executives had braced investors for a sales decline in the fiscal third quarter, but the results -- a 9.3% sales tumble ...

Kroger announced that Stuart Aitken, senior vice president, chief merchandising and marketing officer, is leaving the company. Mary Ellen Adcock, senior vice president of operations and a 25-year ...

It’s the spinoff to end all spinoffs as Comcast spins off its cable networks into a company called SpinCo. The name is so generic that it seems like an afterthought. Also, some might ...

For the second year in a row, safety concerns topped the list of media challenges anticipated by advertisers, agencies and ad tech, according to a survey by ad-analysis company IAS. When analyzing ...

As someone who has covered the evolution of television technology for nearly half a century -- from broadcast to satellite/cable to digital and apps -- I'll confess that the way the advertising ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...