Single Shoe campaign featuring an Israeli amputee veteran, one of 11 athletes, drew international boycott calls and scrutiny.

Chinese exoskeleton, wearable and fitness hardware brands led IFA Berlin 2026, blurring sporting goods, tech and health. What ...

Nike becomes front-of-shirt sponsor of London City Lionesses, the WSL's only independent club, extending its existing ...

Castore has appointed JPMorgan to canvass buyers after takeover approaches, including from China, Sky News and The Times ...

Slazenger Padel has opened a 35,000 sq. ft. club at Exeter's Haven Banks, its fourth UK site, with nine padel and two ...

Billie Jean King and Deloitte launch a women's sports partnership on leadership and commercial growth, with initiatives due ...

Think Beyond names Melissa Robertson as its first CEO, reporting to the Benchmark Sport Holdings board as the consultancy ...

PGA Tour and the LeBron James Family Foundation will launch a new Akron golf event in July 2027, pairing golf with youth ...

Soul Padel has raised £3.6 million at a £30 million valuation to expand from four UK padel clubs to ten, backed by family ...

Oura's S-1 reports 74% revenue growth, 5 million paid members and a $16bn valuation target, alongside a lawsuit challenging ...

Toni Sailer has appointed Andreas Orehounig Head of Sales and Timo Regier Managing Director USA, strengthening leadership for ...

Northern Gym Equipment has expanded from Decathlon's UK marketplace into stores, showing how challenger brands build retail ...