New Era has signed a long-term lease for a flagship store at 386 Oxford Street, London, its second UK capital flagship after Carnaby Street.

Hyrox founders regain majority control as L Catterton and WndrCo back their buyback of Infront's stake in the hybrid fitness ...

Sporting goods retailers posted footfall gains across all 11 US World Cup host markets, new Placer.ai and Colliers data shows ...

Primark launches Form, its first standalone activewear sub-brand, backed by a VCCP campaign targeting price-sensitive UK ...

PTO signs a memorandum of understanding with Sela to develop triathlon events in Saudi Arabia, starting with the T100 ...

Originals launches its JENNIE co-designed FW26 collection September 1, backed by a record-breaking China store debut.

Nike becomes front-of-shirt sponsor of London City Lionesses, the WSL's only independent club, extending its existing ...

Single Shoe campaign featuring an Israeli amputee veteran, one of 11 athletes, drew international boycott calls and scrutiny.

Castore has appointed JPMorgan to canvass buyers after takeover approaches, including from China, Sky News and The Times ...

Chinese exoskeleton, wearable and fitness hardware brands led IFA Berlin 2026, blurring sporting goods, tech and health. What ...

Oura's S-1 reports 74% revenue growth, 5 million paid members and a $16bn valuation target, alongside a lawsuit challenging ...

Billie Jean King and Deloitte launch a women's sports partnership on leadership and commercial growth, with initiatives due ...