The Wasserman agency has been brought on board by WTA Ventures to secure a new ‘Premier Partner’ for the women’s professional ...

Automotive manufacturer Toyota has swapped Australia for England in the national cricket team front-of-shirt rights market.

Subscription broadcaster Premier Sports has renewed its United Rugby Championship rights in the UK and Ireland from 2025-26 ...

French Ligue 1 club Paris Saint-Germain has extended its controversial sponsorship deal with Visit Rwanda until the end of ...

The Professional Fighters League (PFL) has appointed Middle East-based sport and entertainment agency Dune | 23 to build, ...

Select Sport Group has ensured it retains its position of holding the ball supply rights to eight of the top 30 men’s ...

Manchester City has again proved to be the most effective European club in securing digital engagement with Asian football ...

Rugby Australia (RA) has reported hefty losses for 2024 but is expecting a commercial windfall from the British & Irish Lions ...

Infront is closing down its digital and technology division after opting to sell products housed by Infront Lab to WSC Sports, the AI-powered video content company. WSC Sports has acquired Engines ...

IMG has expanded its US Open media rights representation and advisory agreement in a ‘multi-year’ renewal covering both the ...

Ligue 1 club presidents have voted to end a domestic deal at DAZN at the end of this season but no agreement has been reached ...

London-based football talent representation agency Unique Sports Group (USG) has secured investment of over $100m (€88m) from ...