The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

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Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

Media literacy is taught in schools and social media literacy is an emerging area of academic study; now influencer literacy is becoming a topic for debate; as ever, it’s about money, power – and ...

adidas, a sportswear brand, aimed to reignite the love of football in Germany ahead of EURO 2024 by launching a new national jersey that symbolised a renewed German identity.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Nike, the sports brand, successfully launched the Invincible 3 in Peru by creating an innovative way for runners to experience the shoe's cushioning without visiting a store.

The author has researched hundreds of brands to understand entertainment and selected the top 20 brands, codifying their strategies and tactics, to create a set of 8 archetypes which offer a framework ...

Telekom's "Tuning" campaign in Hungary aims to inspire positive change and encourage healthy habits through personalised recognition of amateur athletes participating in the Vivicittá running event.

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...