The powers may call it Liberation Day, but for many, especially in the health ingredients and health products marketplace, I am sure there are other terms that better apply.

Take a deep dive into nutritional supplement quality control, and transparency in the natural products space with NOW Foods.

But with maturity comes clarity. By 2025, the event has evolved, or rather, graduated to a more refined, strategic format. The organizers have deliberately shifted into reverse gear—reducing the ...

WholeFoods Magazine has presented the Natural Choice Awards (NCAs) annually to recognize the brands and products that ...

Emerging technologies are transforming the natural products space, changing how research is conducted, and how companies are ideating, innovating, and commercializing products. Technology can lead us ...

With warmer temps leading to increased outdoor time, it’s important to stay sun smart to protect against the increased UV exposure that can lead to issues such as loss of elasticity, wrinkling, and ...

Health-conscious consumers understand that supplements can support their own well-being—and that supplements may help their pets live longer, healthier lives, too. Research shows that there is ...

CRN stressed that while vitamin A is an essential nutrient that plays a critical role in supporting health, it is not a ...

That aligns with what independent retailers are reporting. Products that offer hyaluronic acid are trending in the Midwest, ...

Athletes, weekend warriors, and everyday consumers have redefined the expectations about aging. It is no longer just about living longer—it’s about fueling the body correctly and adopting the ...