Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Starbucks CEO Brian Niccol talks with NBC News' Hallie Jackson about how the coffee company is planning to keep ...

Starbucks Corp. on Monday announced price cuts for a slew of its tea-based beverages at its stores across China, as the ...

Starbucks will lower prices for several drinks in China, the company announced on Monday, as it attempts to accelerate ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

The company is giving managers more say in new product and operations tests at an early stage. It is also giving them more ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks Corporation ( NASDAQ: SBUX) has received a lot of interest in the sale of a stake in its China business, according ...

Its 'Back to Starbucks' strategy is moving forward and bringing big updates with it–like test kitchens and new store roles.

The coffee chain will deploy the OpenAI-powered tech in 35 stores before rolling it out nationwide in the fall.