Direct-to-home digital broadcasting businesses Tata Play and Airtel Digital TV are planning to merge amidst continued loss of business to free-to-air channels

Bharti Airtel shares are in focus as the company confirmed discussions with the Tata Group to merge Tata Play, its DTH business, with Bharti Telemedia. The merger aims to boost Airtel's non-mobile revenues,

Bharti Airtel has confirmed that it is in discussions with Tata group to merge their DTH businesses, Tata Play and Airtel Digital TV.

India's Tata Group and Bharti Group are close to merging their satellite TV businesses, creating a nearly $1.6 billion entity with the aim of tiding over the sustained migration of subscribers to digital streaming,

Leading telecom services provider Bharti Airtel on Wednesday said it is in talks with Tata Group for the merger of its loss-making Direct-To-Home (DTH) business. Airtel is holding discussions with the salt-to-software conglomerate for the merger of Bharti Telemedia,

Bharti Airtel confirmed its 'bilateral discussions' with the Tata Group to consider merging Tata Play's DTH business with Bharti Telemedia.

Industry experts view that Airtel Digital TV-Tata Play merger as a strategic response to DTH market decline, driven by free-to-air (FTA) and streaming competition. They emphasise the benefits of consolidation,

The potential merger would combine Airtel’s DTH business, Bharti Telemedia Limited, with Tata Group’s DTH business, Tata Play Limited. The merger would create a larger and more efficient DTH company, which would be better positioned to compete in the Indian market.

Bharti Airtel is in talks with the Tata Group to merge Tata Plays direct-to-home business with Airtels Bharti Telemedia. The merger aims to enhance Airtels non-mobile revenues through convergence, with Airtel expected to hold a majority stake.

Bharti Airtel confirmed "bilateral discussions" with Tata Group for a possible merger of their direct-to-home (DTH) segments, Bharti Telemedia and Tata Play, respectively, on Wednesday.