The retailer currently has more than 130 stores in 14 states and has had Alabama in its sights for years. Rural King ...

The Gators won the only regular-season matchup between the two SEC rivals in February when they came into Auburn and left ...

After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available ...

Florida's top-10 recruiting class of 2025 got an extra boost in the secondary and maybe the return game on Monday.

Randy Johnson is credited with bringing the necklace, produced by a Japanese company, stateside. According to the New York ...

Philadelphia Phillies slugger Bryce Harper's ninth signature Under Armour cleat is dropping in a limited-edition "Phantastic" ...

Farm and home supply retailer Rural King will hold a grand opening for its Jasper store on Friday, April 4, at 7 a.m. Rural ...

Like Černá, Pezzino also wished the foam molded to her foot as she ran. She compared the Infinite Mega to other shoes that ...

South Carolina basketball commit Eli Ellis was featured in a new Under Armour commercial. The South Carolina Gamecocks men's ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Following up on their new NIL roster additions ahead of the NCAA Tournament, Under Armour has signed a future college ...

Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which ...