In 2017, Kohli had signed an eight-year contract worth Rs 110 crore to link up with Puma as their brand ambassador. However, ...

Virat Kohli has chosen to end his lucrative eight-year partnership with Puma, opting for a new direction in his career.

Reports indicate that Virat Kohli and Puma have concluded their long-standing partnership. "Sports brand PUMA India confirms ...

Virat Kohli is reportedly set to end his partnership with Puma, and the announcement is expected to be made in the ongoing ...

This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

Former India captain Virat Kohli has ended his long association with German sports brand Puma to join Agilitas as an investor ...

As Kohli switches to Agilitas, we revisit some memorable campaigns that came out of the Puma and Kohli collaboration.

Virat Kohli had inked a nearly Rs 110 crore contract with Puma for eight years, which was one of the highest for the Indian ...

Kohli is now backing Agilitas Sports, a homegrown athleisure brand, where he comes on board as both investor and brand ...

Kohli joins homegrown aspirational sportswear maker Agilitas as an investor and co-creator, company plans to go global riding ...

Star cricketer Virat Kohli has invested in Indian sportswear start-up Agilitas and will serve as both co-creator and brand ...

Virat Kohli invests in Agilitas, plans global expansion, declines Puma's ₹300 crore offer, and remains brand ambassador for ...