A company's reputation (i.e., external personality) dictates the success of the brand. Luckily, you can take fours steps right now with your business development and marketing team to better ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

Please note that your conversations will be recorded. Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or ...

Scale AI was valued at $13.8 billion last year and counts the U.S. Department of Defense and OpenAI among its clients. Wang is longtime friends with OpenAI CEO Sam Altman, having roomed with him ...

Speaking at the World Economic Forum in Davos, Switzerland, Wang underlined that DeepSeek, a top Chinese AI lab, published a novel model on Christmas Day and then DeepSeek-R1, a reasoning-oriented ...

SINGAPORE - China’s BYD was the best-selling car brand in Singapore in 2024, with 6,191 units registered, beating out Japan’s Toyota and Germany’s BMW. This is the first time a Chinese ...

Determine if you'd like your smart scale to connect to Wi-Fi, Bluetooth or both. User-friendly interface You want a smart scale that has an interface that's easy to read and follow. Especially if ...

The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next three months. Marketers can use Brand+ to ...

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Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

SAN FRANCISCO, Jan. 23, 2025 /PRNewswire/ -- The Center for AI Safety (CAIS) and Scale AI today announced the results of a groundbreaking new AI benchmark that was designed to test the limits of ...