Integrating Voice Of Customer Analysis For Business Growth
Deep analysis of customer feedback will naturally shorten the gap between what your customers want and what you think they want. VoC marketing a ...
Consumer spending rises with air pollution, study reveals
A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among ...
How Marketplaces Rule Product Search—And What Brands Can Do To Adapt
Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...
Shoppers say they want conscious consumption. But they won’t spend to do it
Shoppers report incredibly high levels of desire to do good with their purchases. But they don't follow through due to high ...