The Coca-Cola Company is set to review its media account in the US and Canada, splitting from incumbent Publicis Groupe. Three networks are in talks with the soft drinks giant: Omnicom, Dentsu and WPP ...
But the assumption that you cannot serve Peter if you already work for Paul falls apart under scrutiny. The headlines about ...
Pepsi's stock has barely moved in five years while Coca-Cola surged over 80%, yet Jim Cramer says that very underperformance ...
Publicis stunned Madison Avenue by winning PepsiCo's $1.7 billion account while working for Coke — and pitching for more.
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