February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

Advertisers and publishers are facing the consequences of browser-based tracking limitations, says Admitad's Anna Gildrim.

As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

Pascal is a French digital marketing professional who is now based in Berlin. With over a decade of experience, he’s developed many skills across multiple performance channels, working both on the ...

Also: New Balance and other brands gaining with Gen Z, Amazon’s ad spend by the numbers, macroeconomic news and data in a ...

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...

The Allspring Growth Fund underperformed the Russell 3000 Growth Index during the quarter that ended December 31, 2024. Click ...

Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...