LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

With tighter budgets and multi-channel campaigns becoming the norm, accurate attribution modelling is critical for effective budget allocation. However, the traditional approach to attribution ...

Multi Touch Attribution Market Size Multi-Touch Attribution market is growing rapidly, driven by digital marketing adoption, AI integration ...

Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month Majority of B2B ...

The adtech and martech industries are experiencing rapid evolution, driven by advancements in data analytics, artificial ...

Advertisers and publishers are facing the consequences of browser-based tracking limitations, says Admitad's Anna Gildrim.

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

With Conversions API (CAPI), marketers can connect their first-party online and offline data to LinkedIn to target audiences that are most likely to take action. They can also optimize for qualified ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy ...