As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

Compliant has experienced significant growth doubling clients and revenue in the last year, increasing brand website audits by 50%, and a 250% increase in data compliance impressions measured. Its ...

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

With tighter budgets and multi-channel campaigns becoming the norm, accurate attribution modelling is critical for effective budget allocation. However, the traditional approach to attribution ...

Amazon is looking for a Product Marketing Manager to manage the in-app messaging experience for unauthenticated users across both mobile and desktop platforms. You will be responsible for the in-app ...

With Conversions API (CAPI), marketers can connect their first-party online and offline data to LinkedIn to target audiences that are most likely to take action. They can also optimize for qualified ...

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

Responsible marketing strategy. A responsible marketing approach guarantees that customer data is used ethically and transparently. AI in marketing compliance. Marketers must invest in technology like ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...