Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

In a provocative essay, a major publisher announced that its authors will no longer be required to solicit glowing reviews ...

In yet another feat of ingenious marketing, Apple has now released an eight-chapter edition of “The You You Are,” the middling self-help book that regardless proves radical for the innies at Severance ...

The Rise of Spotify and the Costs of the Perfect Playlist, a new book from the journalist Liz Pelly, the playlist is the ...

The next time you call to book a service appointment for your car ... Dealers often miss out on one out of every three calls, ...

An author took to TikTok to speak candidly about the amount of money she earned from publishing a book. It can really vary from writer to writer.

“There are a lot of things that it’s going to do better than we can,” said Jeff Laethem, who heads a Buick and GMC dealership ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

American children learn early that not showering regularly is unhygienic. But that’s not necessarily true, according to a doctor who bucked social norms.

Understand how GenAI is different from other tech innovations and what you can do to harness its power. This book argues that ...

I've never wanted to read a fictional book less than Dr. Ricken Lazlo Hale PhD's The You You Are, a tacky volume of second-hand self-help wisdom lurking within the quietly disturbing milieu of ...