Say you see the dress as white and gold — like me — but you know that somebody else, Taylor Swift, for example, perceives it as blue and black. At that moment, the brain is doing something ...

The must-read brain books of 2018 covered topics ranging from time to perception to hormones to psychedelics. Part one of this two-part list offers five selections, each a worthy contribution to ...

How the brain interprets the dress illusion. In person, the dress is clearly blue and black.The lighting of the image, which has a bluish tint, appears to be what is throwing people's brains off.

To recap: A cellphone picture of a wedding guest’s dress, uploaded to the internet, sharply divided people into those who saw it as white and gold and those who saw it in black and blue—even ...

The infamous white and gold or blue and black dress that went viral turns 10. TODAY looks back at this pop culture moment and asks what color do you see?

In honor of World Book Day, here are 15 Books by Black women that helped shape my life by permanently altering my brain chemistry. Related: 7 Black Books Changing How We Think About Love.

The Experience Machine: How Our Minds Predict and Shape Reality, by Andy Clark, Pantheon Books, 304 pages, $30. For René Descartes, minds were essentially thinking (or feeling) things. For the ...