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Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

"My personal opinion is that if there is no Michael Jordan, you wouldn't even be talking about a Nike shoe company," Vaccaro said. "That's the one deal that changed America's view of basketball ...

"My personal opinion is that if there is no Michael Jordan, you wouldn't even be talking about a Nike shoe company," Vaccaro said. "That's the one deal that changed America's view of basketball ...