After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks.

If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out ...

If the Kansas City Chiefs triumph and become the first team to win three Super Bowls in a row, a Miami Heat owner might make ...

Pat Riley, the current president and former head coach of the Miami Heat, owns half a dozen trademarks related to the word ...

Pat Riley, the current president and former head coach of the Miami Heat, owns half a dozen trademarks related to the word ...

The Chicago Bulls pulled off a three-peat twice ... tankards, jewelry, bumper stickers, decals, pennants, paperweights, posters, energy drinks, sports drinks, water with vitamins, computer ...

Another was a similar looking board, but complete with a Chicago Bulls-red topsheet ... Of course, the stickers are the biggest teaser of them all. Tap or click play to watch the video below.