Cognitive dissonance theory suggests that people naturally want to live in a state of cognitive harmony – when beliefs and actions are in line. If they don’t line up, it can make people feel ...

Evidence suggests that we adopt dubious beliefs and confabulate to avoid the distress of cognitive dissonance. This is the first of two posts exploring how this perpetuates racism.

The theory and definition of cognitive dissonance describes the tension that occurs when your beliefs and behaviors don’t match up. Learn why it can play an important role in your everyday ...

Cognitive dissonance: The person feels guilty about buying cheap clothes from companies that engage in harmful practices. However, they are unable to afford more expensive, ethically made clothing.

However, it is also important for understanding various aspects of cognitive dissonance. The large-scale questionnaire about American's tattoo regret has a lot of findings that would be directly ...

Rothgerber H. (2020). Meat-related cognitive dissonance: A conceptual framework for understanding how meat eaters reduce negative arousal from eating animals. https://pubmed.ncbi.nlm.nih.gov/31707073/ ...

Cognitive dissonance is the discomfort you feel when your beliefs and actions do not align. Learn more about the signs and causes as well as how to cope.

This mental phenomenon is known as cognitive dissonance, explains licensed psychologist David Tzall, Psy.D., and it occurs “when we’re faced with the discomfort of holding two beliefs, ...