Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides ...

What began as a local missing-person investigation has spiraled into a real-time drama dissected around the clock by cable ...

How dynamic pricing algorithms use consumer data to personalize prices, raising questions about data ownership, regulation, ...

As sports brands seek to diversify their reach and deepen fan loyalty, the Swift-Kelce effect underscores the strategic value of embracing broader cultural affiliations. Future marketing efforts may ...

The way consumers view wellness is shifting, reshaping purchasing decisions across all age groups, and challenging brands and retailers, like c-stores, to adapt their strategies. These are findings ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

1 Business School, Hohai University, Nanjing, China. 2 Faculty of Administrative Sciences, Taiz University, Taiz, Yemen. 3 Global Business School, Chongqing College of International Business and ...

Abstract: This study explores how consumer trust in green energy marketing is formed and influenced by cultural context, integrating theoretical, behavioral, and technical perspectives. While trust is ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

The Theory publication and the companion on the practice of compiling consumer price indices (CPIs) is jointly published by the member agencies of the Inter-Secretariat Working Group on Price ...