Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

Psychology... is a purely objective experimental branch of natural science. Its theoretical goal is the prediction and control of behavior. Introspection forms no ...

John Broadus Watson was a pioneering psychologist who revolutionized psychology in the early 20th century by introducing behaviorism, a scientific approach that focused on observable behaviors instead ...

My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...