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As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to ...

First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

Data science offers long-term career growth, remote work, six-figure earning potential, and high job demand. Here are seven free courses to learn this skill in 2025.

Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. The ...

The comprehensive vision includes capital projects, faculty support and programs that will integrate data sciences across the curriculum.