A recent report from Consumer Reports found that some retailers experimented with artificial intelligence that could change prices for the same item depending on factors like demand or consumer data.

Dozens of U.S. lawmakers have called ⁠on FIFA to lower the cost of tickets for the 2026 World Cup, saying in a letter sent ⁠to the global soccer governing body this week that the use of dynamic ...

Sony seems to be experimenting with dynamic pricing on certain first-party PS5 games. So far, they haven't done this in the US store yet, but you know it's coming. It seems like dynamic pricing is the ...

Activist investor Starboard Value is suggesting that CarMax clip a few hundred bucks off its prices and shift to more dynamic pricing in order to make it more competitive for market share.

Ticket prices for the World Cup being held in the US, Canada and Mexico have become as much ​a headline as the matches ...

Amid rising inflation, tariffs and global conflicts, consumers are growing more price-sensitive and increasingly demanding price transparency to maintain their trust.

A Rhode Island bill aims to ban "algorithmic pricing," which uses personal data to set online prices. This practice, also known as "surveillance pricing," can use a shopper's location, browsing ...

The recreational use of chatbots for minors — such as ChatGPT, Character.AI, Gemini and Claude — took up the bulk of the hearing. The bill would go further than banning recreational use and actually ...

Starboard Value has taken a stake in CarMax and nominated two directors to its board, urging the used car retailer to improve ...

Tracking site PSprices reported that Sony has allegedly been conducting an A/B pricing test since November 2025, affecting more than 150 games across 68 territories. The system apparently shows ...

WWE fans could get a nice discount on WWE 2K25 — if they live in the right place. According to PSPrices, Sony is currently running A/B testing on the PlayStation Store for a dynamic pricing experiment ...

Sony has been reportedly testing dynamic pricing on the PlayStation Store for months.