Understanding psychology can be key to learning the way decisions are made. While it’s impossible to completely eliminate emotion from human thinking, there are ways to limit irrational thinking ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Psychology is, broadly speaking, the science of the mind. Art is the doing and science is the understanding how to do, or the explanation of what has been done. If we are able to find and to ...

Reality feels stable until these psychology books unravel it. Identity, control, and perception blur in mind-bending reads ...

Persuasion, as defined by Psychology Today, refers to people's influence on one ... To use persuasion techniques in marketing, you must first understand your target demographic. That means creating ...

Understanding the emotional side of money can help us make more informed and balanced decisions about our finances. This ...

Part of trading psychology is understanding why individuals make irrational decisions in the market or in other money matters. Behavioral finance is a subfield of behavioral economics that ...

To this end, we promote an understanding of behavior, emotion, and cognition through our strong commitment to excellence in research, teaching, and service. The Department of Psychology at the ...