The Michigan football program unveiled the new Jordan brand FlyElite football on Tuesday to be used for the 2025 season. The Wolverines switched from Adidas to Jordan brand prior to the 2016 ...

This show of support from Jordan Brand highlights the close relationship between athletes and their sponsors. The brand not only backed Hurts financially but also defended his personal style ...

Academy Sports and Outdoors (NASDAQ:ASO) shares are gaining ground in early Thursday trading as the company’s announcement to launch the Jordan brand helped offset underwhelming guidance for the ...

One of the most exciting moments took place yesterday. The Jordan Brand athlete visited Nike World Headquarters in Beaverton, Oregon, on Monday, March 10. Jordan Brand said in a statement ...

While the Jordan brand has been around since 1997, the University of Michigan made sports history by becoming the first college football program to wear the brand for its uniform. Reports suggest ...