Indulge in all things fun at the Korean Karnival 2.0 festival in Gurgaon, which is scheduled to be held on the first weekend ...

Boots has unveiled its fifth annual Beauty Trends Report, spotlighting six key trends expected to dominate the beauty ...

If you're in the market for products that give you glowing skin without breaking bank, I have a list full of ~Seoul~utions ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

BTS singer Jin is back at No. 1 on a Billboard chart in the U.S., as "Close to You" from the When the Stars Gossip soundtrack ...

No doubt, “collagen skin care” is a buzzy phrase in the beauty world. Along with retinol and peptides, when collagen is on a ...

If there weren’t enough skincare products to follow in the United States market, beauty buyers are all about Korea for snagging their lotions and potions. And, rightfully so. Serious Korean skincare ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

A testament to their growing influence, these celebrities are making rounds in the fashion and beauty industry—being tapped on as brand ambassadors. Ahead, we’ve curated a guide on the latest Korean ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Dozens of people lined up for hours Saturday morning for the grand opening of a new Korean pop culture store: Mins Studios ...