A high-profile ad campaign with King James and other celebs pushed the operator above its main rivals on the rankings earlier ...

Adidas will also offer athletes access to a range of professional development opportunities to help them navigate NIL deals.

Jeremiah Smith stars in Adidas commercial narrated by his father, Chris, and set in hometown of Miami Gardens.

Former UConn women's basketball star Sue Bird joined a group of prominent figures in the sports world to create an ...

​LeBron James has spent more than two decades dominating basketball, but at 41, even his extraordinary NBA career is nearing ...

LeBron James faces heavy backlash after launching a business deal with Polymarket. Read about the NBA star's latest ...

Four-time NBA champion LeBron James joins legends Eli Manning, Rajon Rondo and others in Polymarket’s viral video ...

Forget brand deals. Coco Gauff joins LeBron James, Tom Brady and a generation of athletes building production companies and ...

Kylian Mbappé owns a football club, a stake in a €5.5 billion insurer and holdings across sailing, fantasy football and media.

MUMBAI: India’s growing grip on global white-ball cricket strengthened further on Wednesday after ICC awarded hosting rights ...

The NFL understands what the NBA doesn’t. Although the NFL has made subtle rule changes over time, its “five-year” rule ...

Two Midwestern insurers hold $245 million in LeBron James Nike-backed bonds, with those same balance sheets also backing annuities from Jackson (JXN) and Apollo (APO). Non-qualified annuity gains face ...