Il Makiage is the most hyped brand of the year – but is their signature foundation as good as they claim? See everything you ...

IL MAKIAGE built its reputation on high-coverage complexion products and a streamlined online matching experience that made buying makeup feel less like a gamble. The brand has true fan-favorites—and ...

This video shares my experience finding a true foundation match using IL MAKIAGE and their shade-matching process. It focuses on coverage, finish, and how the foundation performs on real skin. A ...

In case you missed it, makeup is officially back. We're seeing an uptick in bold and fun looks, sure, but there's also a strong emphasis on technique and artistry. And with this newfound trend ...

Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...

Blurred lips, or lips featuring feathered edges for a more “lived-in” feel, have fallen in and out of favor for years. Now, with artist Nina Park's makeup style trending on TikTok, that blurred lip ...

If you’re avidly on TikTok like I am, there’s a 99% chance you’ve come across — and then obsessively scrolled through — Zara Larsson’s dazzling makeup looks from her Midnight Sun world tour. And the ...

Oddity's sales and profits are growing at an impressive clip. Management sees further gain ahead. Shares of Oddity Tech (NASDAQ: ODD) rose on Thursday after the skincare specialist delivered ...

Baked makeup is named after its unique manufacting process where pigments start as a liquid, turn into creams, and are then baked. It's different from powders, which are milled and compressed into ...

Google Meet finally has an AI-powered makeup filter for those days when you don’t feel like applying real makeup before a meeting. The new capability will help Google Meet compete with other ...