7. Price Font Size. Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small ...

From psychological nudges to pricing games, some marketing tactics are designed to make spending feel like a smart decision. Check Out: 4 Things You Must Do When Your Savings Reach $50,000 ...

Smartphone manufacturers aren’t strangers to sly marketing tricks, as they aim to draw attention to their products and garner more sales in the process. Some of the more prominent tactics we ...

What’s the difference between $1.00, $0.99, and $0.98? More than you might think. We’re not talking about a few cents here. We’re talking about pricing psychology, which is explained in this ...

Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using "true normal prices" during a sale as a way to reduce ...

Spending hit £1.75 billion on bank holiday Monday - but experts say fashion retailers, under severe pressure, are using marketing ploys to cash in UK News Website of the Year 2024 Search Icon ...

They lure shoppers in with the promise of multi-buy offers, price drops and BOGOFs but are supermarkets really giving us the best deal? While it's true that most supermarket offer good value for money ...