Whether you’re a seasoned pro or a new shopper, these 12 Costco shopping hacks, including why to upgrade your membership and ...

Recent Pew Research Center findings indicate that while 52% of Americans want to eat healthy, 69% struggle to do so due to ...

Learn how “Buy One Get One” deals can secretly drain your wallet and get practical tips to shop smarter and save more.

The cost of living crisis has impacted supermarket shoppers for years, with the price of a basket of groceries skyrocketing due to high inflation. Our expert advice, based on decades of supermarket ...

A thoughtful pricing structure is critical in an overall marketing strategy because it impacts the perception customers have about your brand, products and services, as well as revenue and profit.

It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Key trends set to shape the measurement landscape over ...

Basia's final tip attempted to explain why some items may have odd price points. 'They price it at something weird like £2.36,' she said. 'Your brain glitches for a second.

Even though it’s just a penny, your mind can trick you into thinking $9.99 is way cheaper than $10. This tactic, also referred to as “left-digit bias,” makes prices seem lower because our ...

Is paying for name-brand products worth the extra cost? Although sometimes the higher price is justified, many times you're paying extra for marketing and high-end packaging. To become household names ...

Understanding this pricing strategy can prevent you from falling for misleading marketing and packaging tricks. 2. How to Calculate Cost Per Ounce in Seconds Figuring out the cost per ounce is easier ...