Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' strapline in the absence of the network's name. And now, somehow, Max has ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

New data shows streaming customers are most satisfied with Max in 2024, even after its rocky rebranding from HBO Max and ...

HBO Now gave way to HBO Max, which later became Max—and now, Max is getting its HBO vibes back with yet another rebranding. This go-around is mainly about color changes, but it just might be the ...

It's official: Peacemaker season 2 will finally make its Max debut on August 21, 2025. The incredibly popular comic book TV ...

Variety had more: The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo, which may help consumers ...