Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every seven or eight years or so. We last saw it back in 2016, an instant sell-out affair that still fetches some pretty ridiculous prices on resale platforms.

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast forward 40 years, and the ‘Bred’ is back.

Jordan Brand has added a new Air Jordan 1 "Black Toe" offering to its 2025 lineup, but this time in low-top form. Sneakerheads Can’t Stop Talking About The Air Jordan 1 Low “Black Toe” Written by Cary