It was in the summer of 1985 when Michael Jordan embarked on a European tour to promote his soon-to-be-released Air Jordan 1 ...

At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and ...

Sneakers were rapidly becoming more fashionable through the decades and by the time the 1990s rolled around, the floodgates ...

Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

There is significant news breaking about Kevin Durant ahead of Thursday's trade deadline. And it's not that the Phoenix Suns ...

Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create ...

MCKINNEY, Texas — Signed Michael Jordan jerseys. An Alex Rodriguez autographed batting helmet. Dozens of boxes of authentic helmets and footballs and shoes and photos. Except, well, they were ...

Selling for a staggering $8 million, the Dynasty Collection shattered records as the most expensive sneakers and one of the priciest Jordan memorabilia ever sold. More than a sneaker collection, it’s ...